Intel, the semiconductor giant, announced its ambition to integrate artificial intelligence (AI) into all its products. CEO Pat Gelsinger believes the future of AI lies in devices, not just the cloud. This strategy aims to provide optimal performance, avoiding latency, bandwidth, and data transfer cost issues to the cloud. To realize this vision, Intel plans to launch the Meteor Lake architecture, including a consumer chip with a neural processor for machine learning tasks.

This announcement marks a significant shift in Intel’s vision, originally planning to integrate AI co-processors only in its Ultra chips. Now, the company seeks to generalize AI across all products to tap into emerging market opportunities.

This approach highlights the intense competition between Intel and Nvidia, a leader in cloud-based AI chips. By local AI integration, Intel aims to carve its place in the AI market after missing out on the mobile boom.

Integrating AI into devices offers clear advantages for users, reducing the need for constant cloud dependence in AI applications. PCs and other devices equipped with powerful neural chips will perform complex AI tasks in real-time without relying on cloud connections.

While Intel remains a major player in the processor industry, this new focus on integrated AI is crucial to stay competitive against increasingly aggressive rivals in AI and cloud computing.